Hyderabad: Balapur laddu auction, most awaited event of Ganesh Nimarjan, started at 10:30 am today and Kolan Shankar Reddy took the laddu for Rs 30,01,000.
Last year, the bid was won by Dasari Dayanada Reddy from Turkayamjal for Rs 27 lakh.
The craze for the Balapur Ganesh laddu auction pulled thousands of devotees across the state as well many glued themselves to televisions.
The first bidding took place 1994 when Kolan Mohan Reddy secured for Rs 450, and very next year same person by making it Rs 4,500. In 1996, Kolan Krishna Reddy took for Rs 18,000 but the demand increased reaching Rs 1,05,000 in 2002 by Kondade Madhav. In 2015 the auction bidding reached seven digit, when Kallen Madhan Mohan Reddy took the laddu for 10,32,000.
During the Covid-19 pandemic, the organizers bared the laddu auction for the preventive reasons and same laddu has been gifted to the then Chief Minister K Chandrashekar Rao.