Cute bao buns, indulgent crumpets, festive filled wraps, and decadent desserts with lashings of chocolate and hazelnut form the bakery highlights in Sainsbury’s Christmas 2024 range.
Claire Hughes, director of product innovation at Sainsbury’s, said the retailer’s line-up has something for every occasion. “At Sainsbury’s, we believe everyone should be able to enjoy great quality and innovative food at great value,” she commented.
“Whether you’re looking for scrumptious party food and sensational centrepieces to wow guests, chocolate hazelnut sweet treats to indulge in, or a festive tipple to warm your cockles this winter, you’ll be able to Taste the Difference in every sip, scoop and mouthful.”
Below are details on the standout bakery items rolling out on Sainsbury’s premium tier Taste the Difference range this year:
Ice Ice Bao-by Penguins
These vegan-friendly Vietnamese bao buns are hand-crafted and feature a playful penguin design filled with a mixture of char sui vegetables and king oyster, oyster and shiitake mushrooms.
Rsp: £6 for an eight-pack – available from 13 November
King Prawns in Duvets
As a twist on a classic prawn cocktail, tail-on king prawns are wrapped in a light, crisp dough duvet and then flash fried. Consumers can then bake them at home before serving with the accompanying sweet & spicy tomato dipping sauce.
Rsp: £5.25 for an eight-pack – available from 13 November
Lobster Thermidor Crumpets
Billed as the ultimate grown-up breakfast or a luxurious starter for party guests, Sainsbury’s signature sourdough crumpets are topped with a rich thermidor sauce and pieces of lobster, garnished with parsley and parmesan cheese.
Rsp: £4.50 for a two-pack – available from 18 December
Mushroom Wellington
Following on from last year’s vegan-friendly centrepiece, the No Beef Wellington, this plant-based recipe comprises a rich filling of portobello, chestnut and porcini mushrooms with baby onions, tender leaf spinach and a hint of thyme, all wrapped up in vegan puff pastry with hand-crafted holly leaves.
Rsp: £8.50 (500g) – available from 6 December
Roast Carrot Galette
Another showstopping vegan option is this galette, which is packed full of harissa roasted carrots and zesty vegan orange cream with a herby crumb, wrapped in hand-raised vegan puff pastry.
Rsp: £9 (500g) – available from 6 December
A Very Veggie Christmas Wrap
Festive flavours continue into food-to-go and this veggie-led wrap filled with the likes of sweet roasted butternut squash, a crumbled feta and pesto mix, mulled wine pickled cabbage and spinach, plus a tasty herb stuffing.
Rsp: £4.25 – available from 28 October
Festive Porchetta Sandwich
Flavour-rich porchetta, cranberry-jewelled stuffing, unctuous gravy mayonnaise, fresh apollo lettuce, and a sweet cranberry sauce are sandwiched between onion bread slices to make this sandwich described as a perfect festive pick-me-up or Boxing Day treat.
Rsp: £4.50 – available from 28 October
A Christmas Carol-mel & Brownie Cheesecake
This extravagant dessert features layers of Belgian chocolate cheesecake surrounded by a high-walled dark chocolate biscuit base, fudgy chocolate brownies, and a silky salted caramel sauce. It is topped with a dome of rich Belgian chocolate mousse and hand finished with bronze-lustred chocolate curls.
Rsp: £14 (780g) – available from 20 December
Golden Forest
A veritable forest of sweet golden goodness crafted from Belgian blonde chocolate mousse and white chocolate-coated shortcake biscuit balls, with a hidden centre of silky ginger spiced caramel sauce.
Rsp: £15 (650g) – available from 20 December
White Forest Ripple
This rippled take on a Bûche de Noël sees rich Belgian white chocolate mousse conceal a tangy centre of cherry compote, served on a crunchy white chocolate and feuilletine base. Serves up to 10 guests.
Rsp: £20 (770g) – available from 20 December
Chocolate & Salted Hazelnut Panettone
Sainsbury’s has warmly embraced the classic combination of chocolate and hazelnut in a trio of sweet bakery innovations. The first is a buttery panettone containing a smooth chocolate and hazelnut sauce and dark chocolate chips, coated with dark chocolate, and embellished with crunchy hazelnut pieces and cocoa crumble.
Rsp: £10.50 (750g) – available from 9 October
Chocolate & Hazelnut Pies
These chocolate frangipane shortcrust pies are filled with a gianduja chocolate sauce, chopped hazelnuts and topped with a chocolate frangipane and sweet snow dusting.
Rsp: £3 for a four-pack – available from 9 October
Chocolate & Hazelnut Stollen Slices
Rich hazelnut chocolate marzipan, smooth gianduja paste, and dark chocolate are wrapped in brandy-soaked stollen slices.
Rsp: £4 for a six-pack – available from 6 November
