We’re now getting towards the business end of the FIFA Club World Cup 2025™, with the semi-final stage imminent: Just four teams remaining, one of whom will leave the tournament with the trophy and the accolades. It’s been a wildly entertaining and action-packed series of games on the pitch, backed by cutting-edge technology off it.
Hisense, a leading brand in global consumer electronics and home appliances, is showcasing its AI leadership at the FIFA Club World Cup 2025™ with the bold pitch-side message “AI YOUR LIFE,” reflecting the brand’s vision of human-centric innovation through intelligent technology, elevating the experience and the emotion of watching sport, even if you’re not at the game.
This message comes to life across every touchpoint—from the AI technologies powering its flagship products, to immersive offline activations at the stadium, and next-gen viewing experiences at home. Together, these dimensions reflect Hisense’s 360° vision of intelligent living, where innovation enhances not just how we watch, but how we live.
AI-Driven Innovation: Elevating Entertainment and Everyday Life
At the heart of Hisense’s innovation lies its AI-powered technology, which forms the foundation of a smarter, more seamless lifestyle—from watching matches to managing daily routines.
As one of the earliest consumer tech brands to explore AI, Hisense is integrating intelligent features across its product portfolio. Today, at the core of Hisense’s intelligent ecosystem is the Hi-View AI Engine X—its most powerful AI processor yet. Powered by deep neural networks, it learns and adapts like a human brain, optimizing picture and sound across all content, from fast-paced sports to cinematic films and immersive gaming.
Driving the next generation of ULED AI TVs, Hi-View AI Engine X powers four key pillars: AI Picture for lifelike contrast, color, and motion; AI Sound for adaptive clarity and immersive acoustics; AI Scenario for automatic mode switching; and AI Energy for top performance with greater efficiency. Together, they create a more immersive, intelligent way to enjoy every match, goal, and moment on screen.
The innovative features don’t stop there though, because they extend to smart home appliances too. Hisense offers a laundry machine with AI-powered washing care that ensures fabric-friendly solutions for each pile of washing, as well as a PureFlat refrigerator with a 21-inch smart screen attached. This screen enables users to manage fridge contents, get recipe suggestions, check food expiration dates, and control other smart home devices.
Speaking of the smart home, Hisense also offers its ConnectLife platform across all of its various devices and models, creating a network that works without fuss and without any effort on the part of users. Daily tasks and sustainability goals can be more easily reached, with touch inputs and voice commands both supported.
Bringing Innovation to the Stadium: Connecting Fans and Technology
While AI defines Hisense’s product experience, the brand’s offline activations bring that technology to life—inviting fans to not just see it, but to try it for themselves.
As the core offline activation, Hisense constructed and launched a Stadium Fan Experience (SFE) at MetLife Stadium in New Jersey starting June 15, during the FIFA Club World Cup 2025™. The space quickly became a hotspot for fans, drawing large crowds eager to engage with the brand’s latest innovations.
Here, fans can see immersive showcases for 14 featured products in Hisense’s premium range, across four sponsored categories. The products on show include 100-inch ULED TVs, RGB-MiniLED TV, Laser TVs, Laser Mini Projectors, smart screen refrigerators, and innovative air conditioners. It’s a place for those on-site to learn about the functions and features of these products through a host of interactive activities, while experiencing firsthand how Hisense’s technology elevates home entertainment and smart living.
One of the biggest draws at the booth has been the motion-sensing soccer shooting game, which simulates real-match scenarios and lets fans test their skills in front of the massive ULED screens. This interactive zone quickly became one of the most popular spots at MetLife, with fans queuing up to join the experience.
A Palmeiras fan who participated in the activation remarked, “This is absolutely the most impressive TV I’ve ever seen. The massive screen with ultra-clear visuals made the game feel like being on the actual field—it completely redefined my understanding of television!”
Through this immersive experience, Hisense not only showcased its innovation strength and premium product lineup, but also deepened its connection with tens of thousands of fans, gaining widespread recognition through meaningful, hands-on engagement.
Immersive Matchdays at Home: AI Redefines the Viewing Experience
For those not in the stands, Hisense ensures the excitement of the FIFA Club World Cup 2025™ is just a click away—thanks to its immersive AI-powered TVs and easy, free access to live matches through VIDAA smart TV platform.
Watching the tournament on Hisense’s 100-inch U7 smart TV, enhanced by AI Sports Mode, is an experience in itself. The advanced AI algorithms track every pass, goal, and movement in real time, reducing noise, sharpening details, and delivering fluid transitions—bringing the stadium energy into your living room.
Powered by the Hi-View AI Engine PRO, the U7 constantly adjusts picture and sound based on the scene, while AI Sports Mode adds crowd ambiance and field realism to make fans feel as if they’re right there in the action.
On top of the audiovisual experience, Hisense offers smart streaming solutions. Through a dedicated campaign page on the VIDAA home screen, users can access every FIFA Club World Cup 2025™ match live and for free via the DAZN app—available on Hisense and Toshiba smart TVs across most global markets. A quick email registration is all it takes.
The experience doesn’t end there. Real-time match data, prediction games, rankings, and interactive features make watching from home more dynamic and connected than ever.
So the next time you spot “AI YOUR LIFE” or “Hisense 100” TV, Global No.1” and “Hisense #RGB-MiniLED TV” at pitch side during FIFA Club World Cup 2025™, know that it’s more than a message—it’s a reflection of Hisense’s commitment to elevating everyday life with AI-powered excellence. According to Omdia’s Q1 2025 data, Hisense ranked No. 1 globally by volume share in 100-inch and over TVs, MiniLED TVs, and Laser TVs. Behind that success is a belief: that every fan deserves front-row magic, wherever they are.
