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JSW MG Motor India has inaugurated its first MG Select experience centre in Delhi as part of a wider plan to introduce 14 such centres in 13 cities by the end of the third quarter of calendar year 2025. The new-format outlets aim to provide a differentiated vehicle retail and ownership experience.
The centre is designed around a minimalist aesthetic inspired by art gallery layouts. The focus is on presenting MG vehicles as sculptural elements within a curated space.
Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “Luxury consumption in India has grown exponentially in recent years. With MG SELECT we aim to further create a niche for the luxury car buyers by redefining and elevating the car ownership journey. Our vision of redefining the Indian luxury automotive landscape aligns with our dealer partners and together we will create newer benchmarks by offering technologically advanced products and exclusive experiences.”
According to the company, the MG SELECT format includes personalisation, technology integration and vehicle displays, and is part of its broader strategy to position itself within the premium segment of the automotive market.
Vehicles on display at the centre include the MG Cyberster — presented as the fastest MG to date — and the MG M9, a limousine positioned for formal and high-end executive usage, the company’s statement said.
