Maruti Suzuki Partners with DPIIT to Empower Tech Startups in the Automotive Sector, ETAuto

The company has screened more than 5,220 startups, engaged with around 150, and onboarded 28 as business partners.

Maruti Suzuki India Limited has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (Dpiit) to support startups to develop technology-driven solutions in the automobile manufacturing and mobility space.

As a result of the pact, startups recognised by DPIIT under the ‘Startup India’ initiative can participate in Maruti Suzuki’s innovation programs. Upon selection, startups will benefit from expert mentorship, industry insights, and access to the carmaker’s extensive network and infrastructure.

Additionally, startups will get a platform to connect with incubators, accelerators, and investors to showcase their solutions, according to a joint statement released on Wednesday.

The MoU was exchanged between DPIIT and Maruti Suzuki in the presence of Sanjiv, joint secretary, DPIIT, Anjali Bansal, independent director, Maruti Suzuki, Sunil Kakkar, director (corporate planning), Maruti Suzuki, Rahul Bharti, senior executive officer (corporate affairs), Maruti Suzuki and Tapan Sahoo, executive officer (digital enterprise), Maruti Suzuki.

Partnership builds on Maruti Suzuki’s existing startup programmes

Maruti Suzuki has been actively supporting early-stage companies through various initiatives such as the Mobility Challenge, Incubation, Nurture, and Accelerator programmes. So far, the company has screened more than 5,220 startups, engaged with around 150, and onboarded 28 as business partners.‘India is home to a vibrant and growing startup ecosystem. Through this partnership with DPIIT, we will be able to further accelerate our efforts to support promising startups to create technology-led solutions in the automobile manufacturing and mobility space,’ Bharti said.

‘This MoU is a step towards creating a robust platform for startups to transform ideas into market-ready mobility and manufacturing solutions, reinforcing India’s leadership in next-gen industrial innovation,’ Sanjiv said.

‘Our partnership with Maruti Suzuki reflects DPIIT’s commitment to nurturing high-impact startup engagement in the mobility and manufacturing space. We look forward to enabling startups with the support they need to succeed at scale, both in India and globally,’ said Alam Ansari, deputy director, Startup India, DPIIT.

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