Burger King has rolled out a suite of new beverage options, the company confirmed to Newsweek on Friday.
As part of the new menu lineup, the fast-food giant introduced four Iced Coffee Cold Foam options and two Real Juice Lemonades.
Why It Matters
The product launches highlight Burger King’s ongoing efforts to diversify its drink menu and respond more directly to consumer preferences.
The expansion comes as the fast-food market sees increased competition over beverage offerings, with chains like Starbucks and McDonald’s driving innovations in coffee and refreshments.
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What To Know
Burger King is now selling four Iced Coffee Cold Foam options—Vanilla, Mocha, Plain and Black—with the plain variety limited to select locations.
The chain has also launched two Real Juice Lemonades: Strawberry Lemonade, made with real fruit juice, and Mango Peach Lemonade, a blend of lemonade with peach and mango juices.
Prices for these new beverages are set at a recommended $2.49 for a small, $2.79 for a medium and $3.29 for a large, but actual prices may vary by location.
These drinks have become available nationwide, according to a Burger King spokesperson.
“The new Strawberry Lemonade is made with real fruit juice for a delicious and refreshing beverage and the Mango Peach Lemonade is a vibrant blend of lemonade with real peach and mango juice,” the spokesperson told Newsweek.
The drink menu additions follow Burger King’s recent debut of the BBQ Brisket Whopper, described as the first menu item created through its “Whopper by You” platform.
The new program allows customers nationwide to submit their ideas for new Whopper sandwiches on the chain’s official website.
The BBQ Brisket Whopper includes slow-cooked brisket, crispy onions, American cheese, sweet barbecue sauce, lettuce, tomato, creamy mayo and a flame-grilled quarter-pound patty, and will also be offered as a Whopper Jr. The new menu item will be available for a limited time at participating U.S. locations.
What People Are Saying
Kevin Thompson, CEO of 9i Capital Group and host of the 9innings podcast, told Newsweek: “Burger King launched these new drinks to gain a portion of the market share that has exploded over the past few years. The want to target those incremental Starbucks, Dutch Brothers and McDonald’s beverage drinkers.”
Alex Beene, financial literacy instructor for the University of Tennessee at Martin, told Newsweek: “Burger King is the latest to offer new menu options in the form of coffee cold foams and lemonades in the hopes of luring back customers. Over the last two years, as inflationary pressures have weighed heavily on consumers, many have favored staying at home and cooking over dining out, and the result has been declining revenues and profits for many fast food chains.”
What Happens Next
The company has launched these new menu items as part of a broader strategy to drive customer engagement and refresh its core offerings in the U.S. marketplace.
“Like other restaurants, Burger King is introducing new items in an attempt to draw in customers who haven’t frequented their locations as much as prices increased,” Beene added.
