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FIFA and On Location showcase FIFA World Cup 26 hospitality with ‘The Treatment’ in Atlanta originally appeared on The Sporting News
On Location, the Official Hospitality Provider of FIFA World Cup 26, provided a sneak peek into their World Cup hospitality for next summer with an immersive hospitality experience, “The Treatment”, at Piedmont Park on Saturday.
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The company surprised Atlanta’s local soccer teams at Rush Union Youth League with professional hospitality experiences, providing premium food and beverage to players and guests as well as luxury seating. And that’s not all, either.
Grammy-award winning artist Ciara captained the sides during the match, and players and attendees were also surprised by special guest appearances from travel content creator Annie Wanyi Jiang, soccer clothing brand and culture content creators Kitboys Club, travel and soccer content creator Katlyn Stevens, food content creator Lindsey Eaton, food content creators Adam and Cole McCabe, and Soccer Down Here broadcasters Madison Crews and Jon Nelson.
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The activation was in promotion of On Location’s hospitality packages for FIFA World Cup 26, taking place next summer from June 11 to July 19, 2026, across Canada, Mexico and the United States. As the official hospitality provider, On Location will help FIFA deliver its biggest-ever and most dynamic hospitality program for FIFA World Cup 26, offering ticket-inclusive fan experience packages for the world’s biggest single-sport event.
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On Location is a global leader in premium experiences, world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals.
For more information, you can visit https://fifaworldcup26.hospitality.fifa.com.
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