The GST 2.0 rates rollout in September 2025 was a landmark moment in the Indian automotive space, marking an industry-wide downward revision of prices for the first time in several years. This, combined with the festive season fervour, has resulted in an uptick in sales for most manufacturers. However, market leader Maruti Suzuki recorded a decline, while Tata Motors, Mahindra and Hyundai were tied in an intense battle for the second spot. Let’s take a closer look at how each automaker fared.
Maruti Suzuki
Sales: 1,32,820 units, Change: -8.4 percent YoY
Maruti Suzuki dispatched 1,32,820 units locally in September 2025, down 8.4 percent from 1,44,962 units in the year-ago period, although it was a marginal improvement from 1,31,278 units in August. The UV segment saw sales of 48,695 units in September, a 20.9 percent fall from 61,549 units a year ago. Meanwhile, the compact segment, which includes models like the Swift, Baleno and Wagon Rprovided relative stability, with sales of 66,882 units, up 10.6 percent year on year (YoY) from 60,480 units. However, the mini segment comprising Alto and S-Presso continued its steep decline, with sales falling 30.4 percent to 7,208 units.
Despite wholesale constraints, Maruti Suzuki reported encouraging retail momentum during the ongoing Navratri festive period. The company achieved its highest-ever deliveries of 1,65,000 units in the first eight days of the festive season, suggesting improved consumer sentiment following GST reforms.
Tata Motors
Sales: 59,667 units, Change: +45 percent YoY
Tata Motors achieved its highest-ever monthly passenger vehicle shipments in September 2025, delivering 60,907 units (including 59,667 domestic units), a 47 percent YoY surge. The Nexon spearheaded the volumes, registering the highest-ever monthly sales for any single Tata model, with over 22,500 units delivered. Meanwhile, the Harrier and Safari duo maintained strong momentum, achieving their best-ever combined sales. September also saw EV sales surge over 96 percent YoY to 9,191 units. CNG vehicle sales, too, reached a record high with 17,800 units dispatched.
Nexon registeried the highest-ever monthly sales for any single Tata model.
Mahindra
Sales: 56,233 units, Change: +10 percent YoY
Mahindra reported its highest-ever monthly domestic SUV sales of 56,233 units in September 2025, a 10 percent year-on-year growth. Overall, the company dispatched 58,714 vehicles, including exports. This was a marked improvement over August dispatches of 39,399 units, although that was because Mahindra had consciously decided to bring down the wholesale billing to minimise the stock being carried by the dealers. Mahindra’s cautious August strategy paid dividends. The company witnessed robust growth in retail sales during the first nine days of Navratri, with SUVs growing over 60 percent.
Hyundai
Sales: 51,547 units, Change: +0.9 percent YoY
Following Tata Motors and Mahindra, Hyundai took the fourth spot with domestic sales of 51,547 units last month. Year-on-year change was relatively flat with Hyundai recording sales of 51,101 units in September 2024. However, exports saw a notable surge, up from 13,100 units in September 2024 to 18,800 units last month. What’s incredible is that the Creta recorded its highest-ever monthly sales of 18,861 units despite its relative age, while the Venue also recorded strong sales of 11,484 units, the highest in the last 20 months. Overall, SUVs were responsible for much of the growth with the company moving 37,313 units in this segment, making up 72 percent of its total sales.
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Creta recorded its highest-ever monthly sales of 18,861 units
Toyota
Sales: 27,089 units, Change: +14 percent YoY
Toyota reported domestic sales of 27,089 units in September 2025, up from 23,802 units in the same month last year. This translates to a year-on-year growth of 14 percent. Exports stood at 4,002 units compared to 3,045 units last year. Cumulatively, Toyota reported sales of 31,091 units – a 16 per cent jump over the same period last year.
Whenever
Sales: 22,700 units, Change: -3.5 percent YoY
Kia India has reported mixed performance in September 2025, recording 22,700-unit sales that reflect strong month-on-month recovery but a marginal year-on-year decline. The Korean carmaker’s September figures represent a robust 15.8 percent increase from August 2025’s 19,608 units. However, compared to September 2024’s 23,523 units, the company registered a 3.5% year-on-year decline. Beyond domestic sales, Kia India exported 2,606 units in September 2025.
JSW MG Motor India
Sales: 6,728 units Change: +34 percent
JSW MG Motor India reported sales of 6,728 units in September 2025, a year-on-year growth of 34 per cent over the 5,021 units sold in the same month last year. September was also marginal growth over August 2025 when it sold 6,578 units. The Windsor contributed majorly to this performance, achieving its highest-ever wholesale figures since launch, while the Comet EV registered its best-ever sales in CY2025.
Skoda
Sales: 6,636 units, Change: +101 percent
Skoda is riding a strong growth momentum, thank to the Kylaq which was its primary volume driver in September. The brand posted domestic sales of 6,636 units, thereby recording a solid 101 percent growth compared to September 2024. The brand said that it had so far sold 53,355 units so far this calendar year. Of this the kyaq accounted for over 34,500 units.
The Kylaq has sold 34,500 units since its launch in November 2024.
Honda
Sales: 5,303 units, Change: -6.5 percent YoY
Honda registered total sales of 8,096 units in September 2025, of which domestic sales made up 5,303 units, while exports comprised 2,793 units. This marks a notable downturn from September 2024 when the company cumulatively sold 10,911 units, with domestic sales making up 5,675 units while exports comprised of 5,239 units. Therefore, both domestic and exports have fallen by 6.5 percent and 46.6 percent, respectively.
Nissan
Sales: 1,652 units, Change: -22 percent YoY
Nissan reported consolidated sales of 10,500 units for September 2025, representing a 9.3 percent year-on-year increase compared to 9,629 units sold in September 2024. A bulk of these figures comprise the export volumes of 8,872 units, while domestic wholesales stood at just 1,652 units. This marks a 22 percent decline from September 2024 when the company sold 2,113 units. Nissan currently has just a single model on sale in India – the Magnite.
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