Ticketmaster to enhance fan experience as official Ticketing

Fans attending concerts and major sporting events across New South Wales are set to enjoy a new era of ticketing, with Venues NSW choosing Ticketmaster Australia as its official major ticketing partner, uniting eight of the state’s most celebrated venues under one ticketing provider for the very first time.

This landmark partnership will deliver a simple, safe, and personalised ticketing experience – whether it’s the thrill of an NRL final at Accor Stadium, a sold-out concert at Allianz Stadium or an intimate live show in Wollongong’s WIN Entertainment Centre.

By centralising ticketing operations across these venues, fans can look forward to a consistent and reliable journey from discovering events to entering the venue, including:

• One Account, All Venues – Buy, store, and manage tickets for all eight venues in one place with a single Ticketmaster account.
• Fast and Smart Entry – Access events seamlessly with Ticketmaster’s security-enhanced digital tickets designed for speed and protection.
• Personalised Fan Experience – Get tailored event recommendations and exclusive offers powered by Ticketmaster’s smart data technology.
• Unmatched Security – Enjoy peace of mind knowing every ticket is verified and protected by Ticketmaster’s industry-leading ticketing technology.

Stephen Saunders, Group GM Event Acquisition and Partnerships, Venues NSW, said: “We look forward to working closely with the Ticketmaster team to deliver their world-class ticketing experience as well as bringing new and exciting events to our venues around NSW.”

Gavin Taylor, Managing Director, Ticketmaster Australia, added: “This is a milestone moment for Ticketmaster. By teaming up with Venues NSW, we’re streamlining the ticketing experience across some of the state’s most iconic venues and unlocking new ways for fans to connect with the live experiences they love.”

With 30 years in the Australian market, Ticketmaster’s track record of innovation and fan-first service underpins Venues NSW’s vision to embrace next-generation ticketing technology supported by the scale and reliability of Ticketmaster’s systems.

Through this partnership, Ticketmaster will officially ticket eight venues in Metro and Regional NSW: the Sydney Cricket Ground, Allianz Stadium, Accor Stadium, CommBank Stadium, and Penrith Stadium (reopening in 2027). In addition to WIN Stadium, WIN Entertainment Centre, and McDonald Jones Stadium in Newcastle, venues that have partnered with Ticketmaster for the past 13 years.

Ticketmaster will support Venues NSW with their packed calendar of major international concerts and special events, while working closely with their sporting partners, including the NRL, Rugby Australia, Super Rugby, A-Leagues, Football Australia, AFL, Cricket Australia and each of the home teams around the Venues NSW network.