In line with its global expansion plan, World’s largest two-wheeler manufacturer, Hero MotoCorp is set to commence its operations in the Philippines.
The two-wheeler manufacturer has partnered with Terrafirma Motors Corporation (TMC) to supply motorcycles to the Southeast Asian market.
As part of the partnership, TMC will be the exclusive assembler and distributor of Hero MotoCorp motorcycles in the Philippines.
The company will set up an assembly facility of 29,000 sq. mtrs in its existing principal manufacturing facility situated in Laguna City and start its operations in the second half of the fiscal year 2024.
Sanjay Bhan, Head of Global Business, Hero MotoCorp, said “Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of the expansion strategy. The trust and technology prowess of Hero MotoCorp combined with TMC’s automotive expertise and network in Philippines will definitely create an impact and strengthen our footprint in this key market.”
Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation, said, “Terrafirma Motors Corporation (TMC) is a customer-centric automotive company with the vision to be the ultimate choice for value-based products and services in the Philippines. This is a coming together of two visionary companies and the new partnership will lead us to new horizons by enabling us to deliver modern, technologically superior and eco-friendly mobility solutions to our customers here.”
Hero MotoCorp’ global footprint spans across 43 countries in Asia, Africa, Middle East, and South & Central America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh.
Earlier this month, Hero MotoCorp launched its first Electric Vehicle (EV), the VIDA V1 in India.
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