Title: Unveiling the New MacBook Pros with Apple’s Craig Federighi – An Exclusive Interview
In a recent YouTube video, tech guru and popular YouTuber Marques Brownlee, aka MKBHD, had the opportunity to interview Apple’s senior VP of software engineering, Craig Federighi. Unveiling the new MacBook Pros with the OLED touch bar and various other exciting features, Federighi sheds light on the technological advancements behind these devices. In this exclusive interview, he discusses the inspiration behind these changes, the future of OLED touch bar technology, and the transformation of computing tasks over the years.
The Evolution of MacBook Pros:
Thursday, October 27th, 2016, marked the 25-year anniversary of the first Apple laptops. As Apple announced the highly anticipated release of the new MacBook Pros, Marques Brownlee, known for his informative tech videos, got an inside scoop from Craig Federighi. The new MacBook Pros come with an OLED touch bar, a massive trackpad, and enhanced keyboards. According to Federighi, these displays, among other features, represent a significant leap forward in terms of technology.
The Inspiration Behind OLED Touch Bar:
Marques Brownlee inquired about the inspiration behind the OLED touch bar and why it took until 2016 to introduce this feature. Federighi explained that the convergence of various factors, such as the technological advancements and the right form factor, played a vital role. The goal was to create a display that seamlessly integrates with the keyboard, providing a responsive and native experience. Leveraging the knowledge gained from iOS hardware and utilizing custom silicon, Apple managed to achieve this feat.
OLED Touch Bar’s Potential with Developers:
Drawing a parallel to the iPhone’s Touch ID, Brownlee inquired about the OLED touch bar’s potential with third-party developers. Federighi enthusiastically shared his excitement about the ongoing collaboration with developers. The initial wave of developers who had early access to the MacBook Pros had already come up with creative ideas. Federighi mentioned a DJ Pro user who demonstrated the multi-touch capabilities of the OLED touch bar. He believes that developers will continue to surprise Apple with innovative ideas that go beyond traditional buttons and sliders.
Keeping Secrets Under Wraps:
Marques Brownlee couldn’t help but wonder what Federighi and his team kept hidden during the announcement. Federighi confessed that they had to keep the MacBook Pros hidden, even from their families. He joked about the times when his wife would visit his office, and he would hastily throw a cloth over his laptop. The team’s excitement came from finally being able to present the products they had worked on for years.
Traveling Back in Time:
As a final question, Brownlee asked Federighi to imagine traveling back to 1999 and bringing one present-day Apple device to prove he was from the future. Federighi humorously mentioned that bringing his luscious hair back should be proof enough. However, setting the humor aside, he expressed that the iPhone, due to its versatility and extensive capabilities, would be his choice. The iPhone’s transformative effect on computing tasks and the ability to accomplish almost anything from the palm of one’s hand make it an ideal candidate as a future-proof device.
Marques Brownlee’s interview with Craig Federighi offered a deeper insight into the new MacBook Pros, particularly the OLED touch bar and its potential with developers. Federighi’s excitement, combined with his admiration for the transformative effect of technology, provides users with a glimpse into Apple’s dedication to improving user experience. With the advancement of devices like the MacBook Pros, Apple continues to push the boundaries of technological innovation.