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Lexus ES300h Lexus India has announced a remarkable 43% growth in sales for October 2024 compared to the same month last year, attributing the surge to robust festive season demand. The positive momentum extends to their year-to-date performance, with a 14% increase in sales from January to October 2024 compared to the same period in 2023. The growth is driven by strong demand across the luxury vehicle lineup and successful customer engagement initiatives.
Dominance of the Lexus ES model
The Lexus ES model emerged as a key driver of success, contributing 58% of Lexus India’s total sales for October 2024. Its luxurious design, craftsmanship, and appeal as a “Made in India” product have resonated strongly with Indian consumers, reinforcing Lexus’s commitment to local manufacturing.
SUV Portfolio on the Rise
Lexus India’s SUV lineup also recorded significant growth, with a 46% increase in sales in October 2024 compared to the previous year. Models such as the RX and NX continue to attract strong demand, reflecting the brand’s ability to cater to evolving customer preferences for diverse and premium mobility solutions.
“We are deeply grateful to our guests for their support and overwhelming response during this festive season. The growth is a testament to the trust our guests place in the Lexus brand and our commitment to deliver high-quality products and experiences that enrich their journeys with us. We also thank our dealer partners for their unwavering support in helping us deliver Lexus values to our esteemed guests. Together, we are committed to creating memorable and refined experiences. In this direction, we are curating engaging events like the Lexus Golf Challengethrough which we continue to enrich and enhance guest engagement alongside other guest-centric initiatives,” a Lexus India spokesperson shared.
Customer-centric initiatives driving growth
Lexus India’s strategic focus on customer experience and satisfaction continues to yield positive results. Since its entry into the Indian market in 2017, the brand has embraced the Japanese philosophy of Omotenashiemphasising respect, care, and thoughtfulness in every customer interaction.
Reinforcing this commitment, Lexus India launched several customer-centric initiatives in 2024:
Extended warranty: An industry-first 8-year/160,000 km warranty for all new Lexus models sold from June 1, 2024.
Roadside assistance: A 5-year Roadside Assistance (RSA) program introduced on February 1, 2024, enhancing convenience and peace of mind.
Factory body coating: Launched in August 2024, this service offers a luxurious and durable finish, elevating the quality of Lexus vehicles.
Customer engagement through exclusive events
Lexus India continues to foster meaningful connections with its customers by hosting golf events and exclusive clinics across major cities, including Bangalore, Delhi NCR, Hyderabad, and Mumbai. These events provide guests with the opportunity to explore the nuances of golf under expert guidance, reflecting Lexus’s dedication to creating memorable, value-driven experiences.
Through these initiatives and its unwavering focus on customer satisfaction, Lexus India is reinforcing its position as a leader in the luxury automotive market, building on its growing trust and admiration among Indian consumers.
