Roadsters are known for open-air driving and speed, creating a close connection between driver and machine. JSW MG Motor India has launched a new luxury channel brand, MG Selectand is going to unveil its first car, the MG Cyberster in January 2025. This electric roadster is inspired by MG’s heritage, particularly the MG B Roadster, and aims to redefine the modern roadster with advanced technology. The car is designed for discerning customers seeking both performance and luxury experiences. MG Select will offer exclusive experience centres in 12 cities across India.
The MG Cyberster is touted as the “World’s Fastest MG Roadster,” emphasising its performance capabilities. It draws design cues from the 1960s MG B Roadster while incorporating futuristic elements. The car boasts scissor doors and a sleek silhouette, blending classic and modern aesthetics. The name “Cyberster” reflects the car’s technological focus and its roadster heritage.
Blend of design with speed
Roadsters are known for open-air driving and speed, creating a close connection between driver and machine. The MG Cyberster aims to deliver this experience with fast acceleration and precise handling. This combination of power and control caters to driving enthusiasts.
“Growing up and even today, many of us dream of owning a sleek sports car—the kind that makes your heart race, your hair fly in the wind, and lets you relive the romance and thrill we have all seen in iconic movies and on racetracks. The MG Cyberster brings that dream to life, blending the timeless allure of classic roadsters with modern technology and inspired innovation. It encapsulates the thrill and charm of a bygone era while appealing to the discerning tastes of new-age luxury customers in India,” stated Gaurav GuptaChief Growth Officer of JSW MG Motor India.
JSW MG Motor India is committed to innovation and excellence, and MG Select reflects this philosophy. The brand combines environmentally conscious mobility with classic design elements. The MG Cyberster is the first offering under the MG Select brandrepresenting the company’s vision for the future of luxury motoring. The brand aims to deliver style, performance, and sophistication.
MG Select
MG Select represents a new approach to accessible luxury by JSW MG Motor India. It focuses on providing curated experiences for customers who value substance over extravagance. The brand will operate through exclusive experience centres located in 12 cities. These centres aim to create unique and memorable experiences for customers.
MG Select seeks to set new benchmarks in the luxury segment. It draws on the legacy of Morris Garages, MG’s parent company, to offer a blend of heritage and innovation. The brand emphasises sustainability, integrating environmentally conscious practices into its operations. This commitment to sustainability aligns with the growing demand for eco-friendly luxury options.
The new luxury brand channel focuses on delivering a sophisticated experience for its customers. The MG Cyberster embodies this vision, offering a combination of performance, style, and cutting-edge technology. The car’s launch marks a significant step for JSW MG Motor India in the luxury car market.
MG Select is targeting a specific clientele who appreciate curated experiences. The brand’s focus on purposeful luxury distinguishes it from traditional luxury brands. The exclusive experience centres will play a key role in delivering this personalised service. This approach to customer engagement is designed to foster long-term relationships.
