• NEWS
    The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

    The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

    Schedule, TV, time vs Texas Rangers

    Schedule, TV, time vs Texas Rangers

    Ben Martin leads PGA Tour’s Barracuda Championship

    Ben Martin leads PGA Tour’s Barracuda Championship

    Access Denied

    Access Denied

    FSSAI Chief Orders 100% Packaged Water Inspection, Swift Action amid Rising Food Poisoning Cases

    FSSAI Chief Orders 100% Packaged Water Inspection, Swift Action amid Rising Food Poisoning Cases

    Free HPV vaccination drive for girls in August

    Free HPV vaccination drive for girls in August

    Hall of Famer Ryne Sandberg ‘continuing to fight’ cancer

    Switzerland vs Spain: Alignments for the quarterfinals

    NEW TRAVEL ESSENTIALS RETAIL LOCATIONS FEATURING PRODUCTS FROM NEW YORK BUSINESSES ANNOUNCED FOR NEW TERMINAL ONE AT JOHN F. KENNEDY INTERNATIONAL AIRPORT

    NEW TRAVEL ESSENTIALS RETAIL LOCATIONS FEATURING PRODUCTS FROM NEW YORK BUSINESSES ANNOUNCED FOR NEW TERMINAL ONE AT JOHN F. KENNEDY INTERNATIONAL AIRPORT

  • CAR & BIKES
    Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

    Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

    Range Rover Velar Autobiography exterior and interior image gallery

    Range Rover Velar Autobiography exterior and interior image gallery

    Kawasaki Ninja ZX-6R Recalled Over Engine Issue

    Kawasaki Ninja ZX-6R Recalled Over Engine Issue

    Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto

    Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto

    Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom

    Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom

    Harley-Davidson LiveWire Reveals Two Electric Bike Concepts

    Harley-Davidson LiveWire Reveals Two Electric Bike Concepts

    Kotak Mahindra Prime becomes preferred financer for Tesla EVs in India, ETAuto

    Kotak Mahindra Prime becomes preferred financer for Tesla EVs in India, ETAuto

    Mercedes AMG CLE 53 Coupe image gallery

    Mercedes AMG CLE 53 Coupe image gallery

    Porsche Cayenne, Cayenne Coupe Black Edition India Prices Revealed

    Porsche Cayenne, Cayenne Coupe Black Edition India Prices Revealed

  • GADGETS
    Was This the Geekiest Concert of All Time?

    Was This the Geekiest Concert of All Time?

    Apple Needs to Drop a New Version of AirPods ASAP

    Apple Needs to Drop a New Version of AirPods ASAP

    The New ‘I Know What You Did Last Summer’ Betrays Itself From the Very Start

    The New ‘I Know What You Did Last Summer’ Betrays Itself From the Very Start

    Influencers Have Arrived on ‘Foundation,’ and Somehow You Can’t Hate Them

    Influencers Have Arrived on ‘Foundation,’ and Somehow You Can’t Hate Them

    The Laws That Changed the Jedi and Republic Forever

    The Laws That Changed the Jedi and Republic Forever

    Nothing’s Headphone 1 Copied the AirPods Max’s Dumbest Accessory, and Now I Actually Need One

    Nothing’s Headphone 1 Copied the AirPods Max’s Dumbest Accessory, and Now I Actually Need One

    Taikia Waititi Will Direct The Next ‘Judge Dredd’

    Taikia Waititi Will Direct The Next ‘Judge Dredd’

    A Seaworthy Bluetooth Speaker That Dunks on the Competition

    A Seaworthy Bluetooth Speaker That Dunks on the Competition

    Our Best View Yet of Interstellar Comet 3I/ATLAS

    Our Best View Yet of Interstellar Comet 3I/ATLAS

  • BOLLYWOOD
    Mahesh Narayanan to make biopic on former Indian F1 racing driver Narain Karthikeyan: ‘It’s about believing in yourself…’ | Malayalam Movie News

    Mahesh Narayanan to make biopic on former Indian F1 racing driver Narain Karthikeyan: ‘It’s about believing in yourself…’ | Malayalam Movie News

    Deepak Tijori was in shock after seeing VHS tape of ‘A Kiss Before Dying’ at Shah Rukh Khan’s table; Abbas-Mustan replaced him in ‘Baazigar’ without his knowledge | Hindi Movie News

    Deepak Tijori was in shock after seeing VHS tape of ‘A Kiss Before Dying’ at Shah Rukh Khan’s table; Abbas-Mustan replaced him in ‘Baazigar’ without his knowledge | Hindi Movie News

    Chiranjeevi, Nayanthara Spotted Shooting A Scene In Kerala In Traditional Outfits For Anil Ravipudi’s Movie; Video Leaks Online | Telugu Movie News

    Chiranjeevi, Nayanthara Spotted Shooting A Scene In Kerala In Traditional Outfits For Anil Ravipudi’s Movie; Video Leaks Online | Telugu Movie News

    Aftab Shivdasani once revealed he faced casting couch during early days in his career: ‘He used to call me late at night…’ |

    Aftab Shivdasani once revealed he faced casting couch during early days in his career: ‘He used to call me late at night…’ |

    Adnan Sami recalls Lata Mangeshkar singing for his father on his deathbed: ‘There were tears coming out of his eyes’ |

    Adnan Sami recalls Lata Mangeshkar singing for his father on his deathbed: ‘There were tears coming out of his eyes’ |

    Ananya Panday celebrates Bhumi Pednekar’s birthday with a rare throwback photo: ‘We’ve come a long way…’ | Hindi Movie News

    Ananya Panday celebrates Bhumi Pednekar’s birthday with a rare throwback photo: ‘We’ve come a long way…’ | Hindi Movie News

    Inside Sonu Sood’s new luxury home with a wall full of expensive sneakers; Farah Khan suggests he start a mango business after visiting his garden | Hindi Movie News

    Inside Sonu Sood’s new luxury home with a wall full of expensive sneakers; Farah Khan suggests he start a mango business after visiting his garden | Hindi Movie News

    Kareena Kapoor wishes Priyanka Chopra happy 43rd birthday, calls her destined for ‘global domination’; shares throwback pic | Hindi Movie News

    Kareena Kapoor wishes Priyanka Chopra happy 43rd birthday, calls her destined for ‘global domination’; shares throwback pic | Hindi Movie News

    ‘Mortal Kombat II’ trailer: Karl Urban joins the sequel as Johnny Cage; shines in an epic battle |

    ‘Mortal Kombat II’ trailer: Karl Urban joins the sequel as Johnny Cage; shines in an epic battle |

  • SPORTS

    Arsenal transfers: Noni Madueke joins from Chelsea

    Jose Mourinho wants Portugal coaching return in ‘height of career’

    WNBA players standing firm after ‘wasted’ CBA talks with league

    WNBA players standing firm after ‘wasted’ CBA talks with league

    Miami coach prefers ‘rest’ for Messi instead of All-Star Game

    Sights and sounds from the Open Championship’s second round

    Sights and sounds from the Open Championship’s second round

    Ex-NFLPA boss Howell’s strip club expenses sent to investigator

    Ex-NFLPA boss Howell’s strip club expenses sent to investigator

    2025 WNBA All-Star Weekend: Live updates, results, analysis from Friday

    Brazil legend Marta saddened by conditions at Copa América

    Judging 2025 NFL offseason overreactions: Bucs, Browns, more

    Judging 2025 NFL offseason overreactions: Bucs, Browns, more

  • DARTJETS VIDEOS
    Ultimate Relaxation Peaceful Music with Tranquil Backwater Sea Sound Yoga, Meditation & Sleep Music

    Ultimate Relaxation Peaceful Music with Tranquil Backwater Sea Sound Yoga, Meditation & Sleep Music

    Multiplayer Games of 2023

    Multiplayer Games of 2023

    Ultimate Relaxing Soothing Meditation Music: Find Inner Peace and Serenity

    Ultimate Relaxing Soothing Meditation Music: Find Inner Peace and Serenity

    TRAINS  COLLISIONS  SAFETY TECHNOLGY

    TRAINS COLLISIONS SAFETY TECHNOLGY

    AI Threats

    AI Threats

    The Battle of Wealth Diamonds vs Gold

    The Battle of Wealth Diamonds vs Gold

    DAILY COMMON FOOD AROUND THE WORLD

    DAILY COMMON FOOD AROUND THE WORLD

    Instant Pain Relief Using Kitchens Ingredients

    Instant Pain Relief Using Kitchens Ingredients

    VEGETARIANISM & VEGAN –  The Secret of Healty Life

    VEGETARIANISM & VEGAN – The Secret of Healty Life

No Result
View All Result
  • NEWS
    The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

    The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

    Schedule, TV, time vs Texas Rangers

    Schedule, TV, time vs Texas Rangers

    Ben Martin leads PGA Tour’s Barracuda Championship

    Ben Martin leads PGA Tour’s Barracuda Championship

    Access Denied

    Access Denied

    FSSAI Chief Orders 100% Packaged Water Inspection, Swift Action amid Rising Food Poisoning Cases

    FSSAI Chief Orders 100% Packaged Water Inspection, Swift Action amid Rising Food Poisoning Cases

    Free HPV vaccination drive for girls in August

    Free HPV vaccination drive for girls in August

    Hall of Famer Ryne Sandberg ‘continuing to fight’ cancer

    Switzerland vs Spain: Alignments for the quarterfinals

    NEW TRAVEL ESSENTIALS RETAIL LOCATIONS FEATURING PRODUCTS FROM NEW YORK BUSINESSES ANNOUNCED FOR NEW TERMINAL ONE AT JOHN F. KENNEDY INTERNATIONAL AIRPORT

    NEW TRAVEL ESSENTIALS RETAIL LOCATIONS FEATURING PRODUCTS FROM NEW YORK BUSINESSES ANNOUNCED FOR NEW TERMINAL ONE AT JOHN F. KENNEDY INTERNATIONAL AIRPORT

  • CAR & BIKES
    Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

    Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

    Range Rover Velar Autobiography exterior and interior image gallery

    Range Rover Velar Autobiography exterior and interior image gallery

    Kawasaki Ninja ZX-6R Recalled Over Engine Issue

    Kawasaki Ninja ZX-6R Recalled Over Engine Issue

    Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto

    Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto

    Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom

    Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom

    Harley-Davidson LiveWire Reveals Two Electric Bike Concepts

    Harley-Davidson LiveWire Reveals Two Electric Bike Concepts

    Kotak Mahindra Prime becomes preferred financer for Tesla EVs in India, ETAuto

    Kotak Mahindra Prime becomes preferred financer for Tesla EVs in India, ETAuto

    Mercedes AMG CLE 53 Coupe image gallery

    Mercedes AMG CLE 53 Coupe image gallery

    Porsche Cayenne, Cayenne Coupe Black Edition India Prices Revealed

    Porsche Cayenne, Cayenne Coupe Black Edition India Prices Revealed

  • GADGETS
    Was This the Geekiest Concert of All Time?

    Was This the Geekiest Concert of All Time?

    Apple Needs to Drop a New Version of AirPods ASAP

    Apple Needs to Drop a New Version of AirPods ASAP

    The New ‘I Know What You Did Last Summer’ Betrays Itself From the Very Start

    The New ‘I Know What You Did Last Summer’ Betrays Itself From the Very Start

    Influencers Have Arrived on ‘Foundation,’ and Somehow You Can’t Hate Them

    Influencers Have Arrived on ‘Foundation,’ and Somehow You Can’t Hate Them

    The Laws That Changed the Jedi and Republic Forever

    The Laws That Changed the Jedi and Republic Forever

    Nothing’s Headphone 1 Copied the AirPods Max’s Dumbest Accessory, and Now I Actually Need One

    Nothing’s Headphone 1 Copied the AirPods Max’s Dumbest Accessory, and Now I Actually Need One

    Taikia Waititi Will Direct The Next ‘Judge Dredd’

    Taikia Waititi Will Direct The Next ‘Judge Dredd’

    A Seaworthy Bluetooth Speaker That Dunks on the Competition

    A Seaworthy Bluetooth Speaker That Dunks on the Competition

    Our Best View Yet of Interstellar Comet 3I/ATLAS

    Our Best View Yet of Interstellar Comet 3I/ATLAS

  • BOLLYWOOD
    Mahesh Narayanan to make biopic on former Indian F1 racing driver Narain Karthikeyan: ‘It’s about believing in yourself…’ | Malayalam Movie News

    Mahesh Narayanan to make biopic on former Indian F1 racing driver Narain Karthikeyan: ‘It’s about believing in yourself…’ | Malayalam Movie News

    Deepak Tijori was in shock after seeing VHS tape of ‘A Kiss Before Dying’ at Shah Rukh Khan’s table; Abbas-Mustan replaced him in ‘Baazigar’ without his knowledge | Hindi Movie News

    Deepak Tijori was in shock after seeing VHS tape of ‘A Kiss Before Dying’ at Shah Rukh Khan’s table; Abbas-Mustan replaced him in ‘Baazigar’ without his knowledge | Hindi Movie News

    Chiranjeevi, Nayanthara Spotted Shooting A Scene In Kerala In Traditional Outfits For Anil Ravipudi’s Movie; Video Leaks Online | Telugu Movie News

    Chiranjeevi, Nayanthara Spotted Shooting A Scene In Kerala In Traditional Outfits For Anil Ravipudi’s Movie; Video Leaks Online | Telugu Movie News

    Aftab Shivdasani once revealed he faced casting couch during early days in his career: ‘He used to call me late at night…’ |

    Aftab Shivdasani once revealed he faced casting couch during early days in his career: ‘He used to call me late at night…’ |

    Adnan Sami recalls Lata Mangeshkar singing for his father on his deathbed: ‘There were tears coming out of his eyes’ |

    Adnan Sami recalls Lata Mangeshkar singing for his father on his deathbed: ‘There were tears coming out of his eyes’ |

    Ananya Panday celebrates Bhumi Pednekar’s birthday with a rare throwback photo: ‘We’ve come a long way…’ | Hindi Movie News

    Ananya Panday celebrates Bhumi Pednekar’s birthday with a rare throwback photo: ‘We’ve come a long way…’ | Hindi Movie News

    Inside Sonu Sood’s new luxury home with a wall full of expensive sneakers; Farah Khan suggests he start a mango business after visiting his garden | Hindi Movie News

    Inside Sonu Sood’s new luxury home with a wall full of expensive sneakers; Farah Khan suggests he start a mango business after visiting his garden | Hindi Movie News

    Kareena Kapoor wishes Priyanka Chopra happy 43rd birthday, calls her destined for ‘global domination’; shares throwback pic | Hindi Movie News

    Kareena Kapoor wishes Priyanka Chopra happy 43rd birthday, calls her destined for ‘global domination’; shares throwback pic | Hindi Movie News

    ‘Mortal Kombat II’ trailer: Karl Urban joins the sequel as Johnny Cage; shines in an epic battle |

    ‘Mortal Kombat II’ trailer: Karl Urban joins the sequel as Johnny Cage; shines in an epic battle |

  • SPORTS

    Arsenal transfers: Noni Madueke joins from Chelsea

    Jose Mourinho wants Portugal coaching return in ‘height of career’

    WNBA players standing firm after ‘wasted’ CBA talks with league

    WNBA players standing firm after ‘wasted’ CBA talks with league

    Miami coach prefers ‘rest’ for Messi instead of All-Star Game

    Sights and sounds from the Open Championship’s second round

    Sights and sounds from the Open Championship’s second round

    Ex-NFLPA boss Howell’s strip club expenses sent to investigator

    Ex-NFLPA boss Howell’s strip club expenses sent to investigator

    2025 WNBA All-Star Weekend: Live updates, results, analysis from Friday

    Brazil legend Marta saddened by conditions at Copa América

    Judging 2025 NFL offseason overreactions: Bucs, Browns, more

    Judging 2025 NFL offseason overreactions: Bucs, Browns, more

  • DARTJETS VIDEOS
    Ultimate Relaxation Peaceful Music with Tranquil Backwater Sea Sound Yoga, Meditation & Sleep Music

    Ultimate Relaxation Peaceful Music with Tranquil Backwater Sea Sound Yoga, Meditation & Sleep Music

    Multiplayer Games of 2023

    Multiplayer Games of 2023

    Ultimate Relaxing Soothing Meditation Music: Find Inner Peace and Serenity

    Ultimate Relaxing Soothing Meditation Music: Find Inner Peace and Serenity

    TRAINS  COLLISIONS  SAFETY TECHNOLGY

    TRAINS COLLISIONS SAFETY TECHNOLGY

    AI Threats

    AI Threats

    The Battle of Wealth Diamonds vs Gold

    The Battle of Wealth Diamonds vs Gold

    DAILY COMMON FOOD AROUND THE WORLD

    DAILY COMMON FOOD AROUND THE WORLD

    Instant Pain Relief Using Kitchens Ingredients

    Instant Pain Relief Using Kitchens Ingredients

    VEGETARIANISM & VEGAN –  The Secret of Healty Life

    VEGETARIANISM & VEGAN – The Secret of Healty Life

No Result
View All Result
No Result
View All Result
Home CAR & BIKES

Opinion: Dark undertones in marketing black edition SUVs

Opinion: Dark undertones in marketing black edition SUVs

Opinion: Dark undertones in marketing black edition SUVs

Black often lends cars a menacing look, but does the marketing lingo have to use overtones of the darker side of life?

“The dark side of daddy.” “Dark rules.” “Black storm.” These are not one-liners from a Batman movie or the Armageddon sequel. These are actual advertising lines for automobiles in India. They could have easily been mouthed by Hannibal Lecter or the Joker. But no, they have been thought out by advertising agencies against specific campaign briefs shared by marketers.

Though I am personally not a great fan of the black colour on a car in an ecosystem like India’s, it is a popular choice alongside white and silver. Black is seen as more premium, very popular for more expensive cars, especially the SUV body style. Guess the fact that one has to take greater care of a black car accords you a higher status.

Therefore, the obsession for automakers to come out with “all-black” editions, right from the brawny Mahindra Scorpio N to the entire Tata range to the tiny and quirky MG Comet EV. But advertising and communication are more “sinister” than status. And sometimes just plain silly.

“Let there be dark.” Really? Seriously?! Where really is the expected sensibility and sensitivity in communication? One need not accentuate brawn by using overtones of the darker side of life. What really does daddy’s dark side look like? What really happens when ‘dark’ rules? Does the marketer really pay heed to the subliminal undercurrents of the communication and the potential fallout? I do not think so; otherwise, such advertising and posturing would not have happened in the first place.

One may argue that “the customer loves it, so…”. My counter is that the customer might want many things in life that are not the most civil, palatable and socially acceptable, yet it is the duty of the marketer to be mature enough not to add fuel to such suppressed flames. There is enough social strife, and the last thing one would want to see is an automobile, of all things, riding the wave of alpha masochism. The auto marketer has the responsibility of applying filters to every piece of communication and visual imagery. Anyway, we revel in making our cars fly across deserts, jump over mountains and dive into water. These are stereotypical signs of command and conquest. Adding a deliberate dark side to the positioning caters more to animal instincts than being one with nature.

A psychoanalyst would say that such acts are the outcome of inherent deficiencies and insecurities of the individual creating such imagery. There are suppressed complexes that lead to such thinking in the first place. I just hope that’s not so with the marketers who create such campaigns, but just one-off deviations. Not the deviant.

Also see:

Every Dark Edition SUV from Rs 15 lakh to Rs 30 lakh in India

Every Dark Edition SUV under Rs 15 lakh in India

Tata Curvv Dark Edition launch this month

Source link

Related Posts

Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto
CAR & BIKES

Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

July 18, 2025
Range Rover Velar Autobiography exterior and interior image gallery
CAR & BIKES

Range Rover Velar Autobiography exterior and interior image gallery

July 18, 2025
Kawasaki Ninja ZX-6R Recalled Over Engine Issue
CAR & BIKES

Kawasaki Ninja ZX-6R Recalled Over Engine Issue

July 18, 2025
Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto
CAR & BIKES

Tata Motors-owned JLR delays launch of Range Rover, Jaguar EVs, ETAuto

July 18, 2025
Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom
CAR & BIKES

Porsche Taycan 4S Black Edition price is Rs 2.07 crore ex showroom

July 18, 2025
Harley-Davidson LiveWire Reveals Two Electric Bike Concepts
CAR & BIKES

Harley-Davidson LiveWire Reveals Two Electric Bike Concepts

July 18, 2025
Load More
ADVERTISEMENT

POPULAR NEWS

Plugin Install : Popular Post Widget need JNews - View Counter to be installed

Recent

The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress

July 19, 2025
Birthday Se Pehle Ghar Pe Machi Dhamaal || Meri Behno Ne Ki Meri Tareef || Jyotika and Rajat

Birthday Se Pehle Ghar Pe Machi Dhamaal || Meri Behno Ne Ki Meri Tareef || Jyotika and Rajat

July 18, 2025
Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

July 18, 2025

Arsenal transfers: Noni Madueke joins from Chelsea

July 18, 2025
Schedule, TV, time vs Texas Rangers

Schedule, TV, time vs Texas Rangers

July 18, 2025
Was This the Geekiest Concert of All Time?

Was This the Geekiest Concert of All Time?

July 18, 2025
Dartjets

We bring you news, magazine, personal blog, etc.

Recent News

  • The Bear’s Will Poulter splits from 14 years older model girlfriend and is growing close to stunning Top Boy actress
  • Birthday Se Pehle Ghar Pe Machi Dhamaal || Meri Behno Ne Ki Meri Tareef || Jyotika and Rajat
  • Tata Motors’ Punch Hits 6 Lakh Production Milestone in Less than 4 Years, ETAuto

Category

  • amazon
  • Blog
  • CAR & BIKES
  • CINEMA
  • DARTJETS VIDEOS
  • GADGETS
  • NEWS
  • SPORTS
  • About
  • Advertise
  • Careers
  • Contact

© 2023 Dartjets India.

No Result
View All Result
  • NEWS
  • CAR & BIKES
  • GADGETS
  • BOLLYWOOD
  • SPORTS
  • DARTJETS VIDEOS

© 2023 Dartjets India.