Audi India has opened its first pop-up store in Kanpur in an effort to strengthen its retail presence in Uttar Pradesh. The German carmaker plans to use the flexible retail concept to reach customers in “emerging markets” and offer them an “exclusive brand experience without the need for a full-scale showroom.”
- Audi India opens new pop-up store in Kanpur to expand Uttar Pradesh retail footprint
- The pop-up store will focus on personalised consultations and feature various amenities
- The carmaker plans to use pop-up stores to reach prospective customers in “key cities”
Audi pop-up store Kanpur location and details
Operated in partnership with Audi Lucknow and located near the prestigious Cawnpore Club, Audi’s inaugural pop-up store aims to attract luxury car buyers in Kanpur. Visitors are treated to an indoor vehicle display showcasing select Audi models, like the S5 Sportbackas well as a collection of branded merchandise and genuine accessories.
Several amenities and points of interest for visitors
Customers can also explore an Audi Library, which has accessories such as custom interiors and performance upgrades on display. Additionally, there’s lounge seating, dedicated consultation areas, and a refreshment counter. Digital engagement tools have also been peppered throughout the store, allowing visitors to compare Audi models, customise as per their preferences, and explore vehicle specifications.
Audi looking to expand pop-up showroom format
According to Audi India head Balbir Singh Dhillon, demand for luxury cars is “growing substantially” in Uttar Pradesh, and the company is confident that the Kanpur pop-up store will resonate well with “discerning customers and luxury car enthusiasts” thanks to its emphasis on personalised consultations. Dhillon also believes that the pop-up showroom format will help Audi “reach aspirational customers in key cities.”
Mercedes-Benz opened pop-up stores across India nine years ago
Notably, Mercedes-Benz India introduced pop-up showrooms in 2016 across seven major cities – Mumbai, Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai, and Goa. However, Audi seems to be reserving the pop-up store format for Tier 2 cities.
Also see:
Audi India addressing entry luxury segment with pre owned cars
