JSW MG Motor India, a joint venture between India’s JSW Group and China’s SAIC Motor, inaugurated its first premium showroom “MG Select” in Thane on Wednesday, PTI reports. The company also announced plans to set up 14 such outlets across 13 key cities by the end of Q3 CY2025, targeting new-age consumers with innovation-led, sustainable mobility solutions.
At the Thane showroom, the company showcased two upcoming premium electric vehicles – the MG Cyberster and MG M9 (Presidential Limousine) – ahead of their official price reveal later this month. These models are aimed at redefining “affordable luxury” and will headline JSW MG’s premium portfolio.
Rising rare earth material concerns
Meanwhile, addressing media on the sidelines of the launch, JSW MG Motor India Managing Director Anurag Mehrotra acknowledged growing global concerns around the restricted supply of rare earth magnets, essential for motors used in both electric and internal combustion engine (ICE) vehicles.
“It is a serious issue and impacts all OEMs—not just EVs but ICE vehicles as well. We, as an industry body, are working closely with the government to seek resolutions,” Mehrotra said.
He clarified that the company’s current production remains unaffected due to a lead-time buffer of 3–4 months. “But we have to watch the situation very carefully,” he noted, emphasising that the orders placed in April are only now arriving, and any prolonged disruption could pose challenges later in the year.
Despite partial Chinese ownership, Mehrotra stressed that JSW MG does not receive preferential access to critical components like rare earth magnets.