Apple is gearing up for the release of its iPhone 17 lineup scheduled for later this year. The forthcoming iPhone 17 series is anticipated to feature four variants—iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—with each model rumored to receive major enhancements in design, processing power, screen technology, and camera performance. The iPhone 17 is rumored to come in six color variants, while the iPhone 17 Air may launch in four distinct shades. In contrast, the iPhone 17 Pro series is expected to debut with five unique color options. While Apple has yet to officially confirm the release date, tech expert David Phelan predicts the announcement will likely take place in September.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max expected launch date:
In his latest Power On newsletter, Bloomberg’s Mark Gurman advised Apple fans to keep the week of September 8 free, as that’s when the new iPhone lineup is most likely to be revealed and become available for purchase. Gurman highlighted that Apple traditionally announces new iPhones shortly after Labor Day, which falls on September 1 this year—making the following week a likely window for the launch event. This timing would be in line with the company’s usual pattern. As reported by MacRumors, Apple has unveiled new iPhones during the second week of September in nine out of the last ten years, with 2020 being the only outlier due to disruptions caused by the COVID-19 pandemic.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max expected Price in India, UAE and the USA:
The iPhone 17 lineup is expected to launch in India with a starting price of approximately Rs 79,900. However, both the base and Pro models could experience a price increase. This potential rise is largely attributed to updated trade tariffs introduced during the Trump administration. With ongoing geopolitical tensions between the U.S. and China, production costs for iPhones manufactured in China have surged—possibly resulting in higher global retail prices. In the United Statesthe entry-level iPhone 17 is anticipated to be priced around $899, while in the UAE, it may debut at a starting price of nearly AED 3,799.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Rumors suggest that the iPhone 17 Pro will feature a striking new design shift—introducing a horizontal camera bar that stretches across the rear of the device. This design cue is said to draw inspiration from Google’s Pixel series but has been refined with Apple’s signature minimalist and elegant aesthetic. While some leaks indicate Apple may stick with its traditional vertical camera arrangement, others hint at a pill-shaped camera housing for the new layout.
On the front, the selfie camera is expected to see a major enhancement, upgrading from a 12MP sensor to a crisper 24MP lens. At the back, the iPhone 17 Pro is rumored to house three improved 48MP sensors—for wide, ultra-wide, and telephoto shots—marking a notable boost in photography and video performance.
