Once the Magnolia fall line drops, I know it’s not going to be long until the store gets a seasonal makeover too. If you’re a fan of Joanna Gainesyou’ll know she doesn’t hold back when it comes to giving her Texas-based store a dose of festivity. Whether it’s spring, Thanksgiving, or Christmas, the seasonal inspiration that comes from her displays is aplenty.
And of course, fall 2025 is no different. In the spirit of tradition, Joanna Gaines has just decorated her homeware store to honor the end of summer and the slow start of autumn. From charming displays of locally made honey to shelves of farmhouse-style kitchenware, the Waco store has been decked out from head to toe in all the best fall decor ideas.
The displays are filled with pieces from Joanna’s latest fall line, but what features most in the store is something you could actually DIY for free – a ton of statement dried flowers and foliage.
Decorating with dried flowers plucked from her own backyard, Joanna creates a stunning wallscape and beautiful vase displays. And the best part is you can create the arrangements at home, and it won’t cost you a dime (if you know what you are looking for). So I asked our Head of Gardens, Rachel Bullto get her tips on how to recreate the look with your own foraged pieces.
The dried florals are the focus of the entryway display, the area that always gets the biggest treatment when it comes to seasonal decor. The florals were picked from Joanna’s own backyard, ‘These are all dried florals that we got from the farm in March,’ she explains. ‘It literally looks like art to me.’
Rachel breaks down the varieties that Joanna has selected. ‘The Magnolia store design uses a lot of dried ammi, poppy seed pods, yarrow, and dill – all with incredible height.’
‘It’s the perfect fall DIY project. I’ve created large-scale dried flower installations for hotels and storefronts, and can tell you designing with dried stems isn’t too difficult, provided you have a gentle hand (the stems are brittle!) and enough material – it’s harder to make a design look impactful with dried flowers, so get lots to work with and don’t be afraid to add bunches in one go, rather than individual stems.’
If drying your own flowers isn’t an option, Jonna has bought her hobby into the new collection with plenty of lovely pre-dried bouquets.
‘The team did an amazing job at making it look like an actual art installation,’ Joanna states in her video. ‘I love it.’ Note that the bunches are all natural tones, they’ve not been dyed or bleached, and feel organically beautiful and delicate. It’s such a replicable look that can bring a natural charm that’s so fitting for the autumnal period. Knowing how to dry flowers will ensure your stems are ready for use, whether that be at the heart of a table or hung around a mantelpiece.
Rachel says that some of the best flowers to grow for drying (alongside Joanna’s choices) are ‘teasels, dried allium seed heads (my personal go-to), and amaranthus (tassel flower) to add more shape to a design.’
If you like to update your home for fall, but don’t like to lean too much into pumpkins and plaid, dried flowers are a sophisticated way to bring an autumnal feel into any room. Fill a large vase on your kitchen island with tall stems for a centerpiece, dot small vases on coffee tables and consoles filled with small dried bouquets. If you want to create something really impactful, try a dried flower garland along a mantel.