Tata Motors has launched the all-new ‘Adventure X’ edition of its flagship SUVs, the Harrier and the Safari, offering a combination of improved technology and design elements at an introductory price of ₹18.99 lakh for the Harrier and ₹19.99 lakh for the Safari (ex-showroom Delhi).
The Adventure X trims come loaded with segment-first features such as ADAS with Adaptive Cruise Control (AT), a 360-degree HD surround view system, Trail Hold EPB (electronic park brake) with Auto Hold, and Land Rover-derived Command Shifter.
Other features include Ergo Lux Driver Seat with Memory & Welcome Function, 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and multiple drive modes (City, Sport, and Eco).
Built on the Land Rover-derived OMEGARC platform and powered by a 2.0-litre Kryotec diesel engine, the Adventure X variants aim to attract customers seeking SUVs that combine rugged capability with refined comfort.
While the Harrier Adventure X boasts Onyx Trail interiors with black leatherette seats and tan accents, the Safari Adventure X features tan oak-inspired Adventure Oak interiors with sculpted dash design.
‘With the introduction of the Adventure X persona, we’ve modernised these icons for a new era — one that champions individuality, precision-crafted design, and intelligent capability,’ said Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility.
Tata Motors has also restructured the entire Harrier and Safari line-up to make it more streamlined and value-rich. The refreshed portfolio includes new persona options such as Smart, Pure X, Fearless X, and Accomplished X, catering to a wider range of customer preferences.
Deliveries for the Adventure X variants start immediately. Introductory prices will remain valid until October 31, 2025.