MG CybersterJSW MG Motor India is aiming to secure the top position in the country’s luxury electric vehicle (EV) segment by 2026, supported by new product introductions and shifting consumer demand, according to a report by news agency PTI.
The company has already emerged as the second-largest player in India’s luxury EV space. “The Indian luxury car market is about 700 units a month. Our aim is to be number one in both luxury and mass categories. The luxury EV market is evolving fast, and our target is to become the number one player in 2026. In September, we sold 213 units,” said Milind Shah, Head of MG Selectas quoted by PTI during the launch of the company’s first experience centre in Kolkata.
MG Select functions as a dedicated retail and showroom network for the brand’s luxury cars. Based on current market volumes, achieving over 350 units a month would help the company reach its target, Shah said.
Focus on value and emerging buyers
Shah noted that younger buyers are driving interest in technology, sustainability, and innovation. He said the Indian luxury car market has a gap in the ₹50 lakh to ₹1 crore price segment, particularly between ₹50 lakh and ₹80 lakh. “MG is positioned to fill that space through its value-luxury proposition,” he added.
Consumers, he said, are earning and spending more but seek meaningful and value-driven experiences. “We are responding to this with technology-led, sustainable, and globally made products designed for India,” he said.
At present, MG offers two luxury models and plans to launch a third one in 2026 to expand its MG Select portfolio.
Kolkata, which contributes around two per cent of India’s luxury car market, is becoming an important growth region for MG, said Aryaman Thakker, Group Landmark Director and Dealer Principal of MG Select.
